Cookies and analytics

What FOLO-UP stores in your browser, why it is used, and how to change your analytics preference.

Last updated: 13 September 2026

Cookies are small files saved on your device. Some storage is necessary for a website feature to remember a choice; analytics storage helps a website understand how it is used.

Essential preference storage

FOLO-UP uses the following first-party cookie to remember the analytics choice made on this page. It is treated as essential preference storage and does not itself measure website use.

Name	Purpose	Duration
`foloupCookies`	Stores whether analytics storage was allowed or declined, together with the date of the choice.	Up to one year

Microsoft Clarity analytics

FOLO-UP uses Microsoft Clarity to understand how visitors use the public website and where its pages can be improved. Clarity is given an explicit consent signal on every page:

Analytics storage is denied by default unless you choose to allow it.
Advertising storage is always denied by FOLO-UP’s implementation.
Without analytics-cookie consent, Clarity can operate in a limited cookieless mode and does not use cookies to connect visits across pages or sessions.
If analytics storage is allowed, Clarity may set the cookies described in Microsoft’s current cookie documentation.

Read Microsoft’s Clarity consent documentation ↗
See Microsoft’s current Clarity cookie list ↗

Choose your analytics setting

Browser controls

You can also use your browser settings to inspect, block or delete cookies. Deleting foloupCookies removes the saved choice; FOLO-UP will treat analytics storage as denied until a new choice is saved.