Monitor systematically
Repeatable monitoring connects marketplace observations with recalls, safety notices and enforcement information.
What we do
Find. Verify. Resolve.
FOLO-UP helps manufacturers, regulators and the public find, examine and address potentially unsafe or infringing product listings at scale.
The FVR method
A continuous, evidence-led cycle
A suspicious listing is a signal—not automatically a confirmed finding. FOLO-UP preserves what is visible, connects related evidence and keeps human judgement in control of the outcome.
Examine the evidence
Human-audited analysis reviews sellers, identifiers, re-listings, traceability and the wider listing network.
Choose the right route
A case is reported, validated and recorded, referred to specialists, or retained for continued monitoring.
Evidence before conclusions
Verification looks beyond one URL
FOLO-UP can examine seller history, related storefronts, repeated images and descriptions, product identifiers, visible compliance information and signs that a listing has reappeared. Observations remain separate from legal, safety and technical conclusions.
- Preserve the listing, seller and product identifiers.
- Trace image reuse, modified titles and seller migration.
- Assess visible price, stock, sold count and potential exposure.
- Route actionable evidence to controlled human review.
Four proportionate outcomes
Report for removal
Use the most appropriate marketplace, safety, regulatory or rights-holder route when the evidence supports action.
Validate and record
Record listings shown to be genuine, authorised or currently not actionable without treating that as a safety certification.
Refer to a specialist
Send matters requiring authority to a manufacturer, laboratory, legal adviser, Trading Standards, OPSS or another competent body.
Continue monitoring
Retain a listing, product or seller on a watchlist when indicators justify observation but evidence remains insufficient.
Impact comparison
From isolated reports to connected intelligence
| Area | Common limitation | FOLO-UP approach |
|---|---|---|
| Monitoring | Checks may be periodic, targeted or complaint-led. | Continuous, systematic monitoring across selected marketplaces and product risks. |
| Scope | Listings, products and sellers can be examined in isolation. | Connected listings, sellers, images and re-listings can be analysed as a network. |
| Verification | A suspicious indicator may be mistaken for a confirmed conclusion. | Evidence is preserved, observations are separated from conclusions and cases receive human review. |
| Outcome | Reporting can be treated as a single removal decision. | Cases are reported, validated, referred or monitored according to the available evidence. |