Product Safety Report
Reference 2410-0091
FOLO-UP Product Safety Report: 2410-0091 Embark My Freedom and Embark My Story Perfumes
Two fragrances sold in blue and black packaging.
Recorded risk
Serious
Source updated 26 December 2025
Why this product was flagged
Recorded hazard
The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA/lilial), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child, and may cause skin sensitisation.
What the notice records
Corrective action
The product has been destroyed.
Identify the product
Product details
- Product
- Embark My Freedom and Embark My Story Perfumes
- Brand
- Embark
- Models
- My Freedom, My Story
- Product type
- Cosmetics - Perfume
- Seller or shop
- Unknown
- Country of origin
- India
- Measure
- Destruction of the product
- Notified by
- Local Authority Trading Standards
Found this product online?
Flag the listing while the evidence is visible.
A Whistle report is a listing signal submitted for evidence capture and controlled human review. It is not treated as a confirmed listing match until checked.